Unconventional

For small and mid-sized businesses

Custom internal tools for work that off‑the‑shelf software can't handle.

We build it, run it, and keep improving it for one flat monthly price.

America made by experienced engineers with 25+ years of experience.

Start a free process review Who this is for

01 — The problem

The process is scattered, and the data is messy.

The work gets done, but it takes too many steps. People rely on workarounds they dislike.

  • Steps live in memory, spreadsheets, and message threads.
  • The same facts get entered more than once, and errors follow.
  • There is no clear record of what changed, who approved it, and when.

For example

  • StatusSomeone has to ask around to learn where the work stands
  • The recordTwo copies disagree, and it is not clear which one is current
  • A changeIt is made in one place. The other places find out later
  • HandoffsThe next person is missing a fact, so the work waits
  • DecisionsSomeone gathers the facts by hand before they can decide

The software follows your workflows. You should not have to change how you work to fit it.

02 — What we build

Custom software, exactly how you want it

We build a clearer process, and data you can make decisions from. Your employees use these tools to run the work more efficiently.

A project might need one of these, or several of them together.

  • Quoting

    The spreadsheet gets a new name every time the price changes. The quote uses your costs, your rules, and the exceptions your estimators already know.

  • Job tracking

    Someone has to call the floor to learn where the job stands. You can see who has it, and what is blocking it.

  • Scheduling

    The schedule lives on a whiteboard and in a group text. Crews, machines, trucks, or technicians sit in the order the work has to happen.

  • Inventory and parts

    A job waits because a part was already promised somewhere else. You can see what is on hand, what is on a job, and what has to be ordered.

  • Change orders

    The change and the cost live in email. They stay on the job, with the approval.

  • Customer updates

    The update is written from memory, from an inbox. It comes from the job instead.

  • Owner reports

    The Monday spreadsheet is rebuilt by hand. It is already up to date.

  • Integrations

    Accounting, a vendor, or a machine on the floor sits outside the process. You keep them. The system connects to them.

What gets better

  • Fewer steps. The workaround people dislike goes away.
  • Fewer errors. Each fact is entered once, including in the apps, services, and machines you keep.
  • A paper trail of what changed, who approved it, and when.
  • You can see the work, and make decisions, without rebuilding a spreadsheet.
  • Your current staff can handle more jobs without adding headcount.

03 — Pricing

One monthly price. Nothing due until it is in production.

We build the tools, keep them running, and keep improving them. The monthly price is one flat amount, so you can budget it.

You talk to us from the first conversation through later changes. There is no account manager, no rotating contractors, no extra charges for features.

  • $3,000 minimum. Most are $3,000 to $10,000. A more complex system can cost more.
  • Nothing is due up front. The monthly price starts when it goes into production.
  • Unlimited users. No price per person or per seat. Adding a person does not raise the price.
  • The whole system is included: the build, hosting, security patching, data backups, monitoring, fixes, support, and later improvements. No features held back, and no extra charges for them.
  • Made in America. We do not outsource the work, and we do not send it offshore.

We estimate, roughly, what the current way costs: lost business, lost time, mistakes, and work that never gets billed.

If the price does not make sense, we will say so before we build a prototype.

Generic software

Money
A small monthly price, often per person, plus extra charges for features. It does not fit the work exactly, so people keep filling the gaps by hand.
Before you decide
A demo of their product. The parts that are specific to you are not in it.
Fit
You change your process to fit the software. The parts that are specific to you stay in spreadsheets and in people's heads.
Who keeps it running
Each vendor, on that vendor's own schedule. No one is responsible for the gaps between the tools.

A traditional custom project

Money
A huge upfront cost, often six figures to design and build, then a separate bill to keep it running.
Before you decide
A proposal, then a large build. You see the system when it launches.
Fit
It can match the work. To fit the budget, some of the work is often left out. Changes stop when the project ends.
Who keeps it running
You do, or you hire someone else. The project ends, and you still have a system to maintain.

Unconventional Software

Money
Nothing is due until it is in production. Adding people does not raise the price.
Before you decide
A prototype of your work, before the monthly price starts.
Fit
Built around your workflows, and connected to the apps and machines you keep.
Who keeps it running
We do. The same people keep it working and keep improving it.

04 — Before you pay

You see it before you pay.

  1. 01

    Process review

    We go through how the work runs, including the exceptions, and roughly what that way costs. You talk to the people who will build it. Free.

  2. 02

    Free prototype

    A working version of what you need so you can visualize how it helps your work – not a demo of a generic product.

  3. 03

    In use on the real work

    Your people use it on the real work within weeks. A connection to an app, a service, or a machine you keep is part of the first version. When something gets in the way, the change comes back quickly.

  4. 04

    We keep running it

    The same people stay on it. Support, patching, backups, hosting, fixes, and later changes stay in the monthly price.

05 — Who it's for

The process is specific to the company.

You run a small or mid-sized business, and the day-to-day work does not fit standard software. The data has to be clear enough to run the work and to make decisions.

Some of the companies this fits.

  • Job shops and fabricators

    Metal, wood, composites, cabinetry. Each job is quoted and scheduled differently.

  • Specialty contractors

    Industrial mechanical, millwork, restoration. Change orders and crew schedules do not fit standard field software.

  • Wholesale and light production

    Specialized inventory. The price depends on the customer.

  • Rental, repair, and field service

    Mixed fleets, parts, and technician schedules. Standard software does not cover it, so the rest stays in spreadsheets.

  • Technical services

    Engineering, surveying, testing, design-build. There is a lot of documentation, and each project follows a different process.

  • Multi-location companies

    Several locations. The software you started with no longer covers the work. You do not have a software staff.

A good fit

  • You run a small or mid-sized company, and the manual work is costly enough that $3,000 a month makes sense.
  • You have processes that are specific. Standard software would make you change how you work, or leave holes people fill with workarounds.
  • You run the work from spreadsheets, email, and other software that do not share data, or do not connect to the equipment the work depends on.
  • You still chase status, re-enter numbers, or have no clear record of what changed and who approved it.
  • You would otherwise keep losing time to rework, or add office staff to cover the gaps.

A poor fit

  • You want a public website, a marketing site, or an app for your customers.
  • You want a software product to sell.
  • You are still working out the basic process, and the manual work is not enough for $3,000 a month to make sense.
  • The work is already standard, and a tool built for your trade matches how you operate.
  • You want a one-time project with an end date, and then you take over maintenance.
  • You want the cheapest software, and you do not plan to run the business on it.
  • You already have a software team.
Start a free process review

We reply within one business day.

06 — About

Bryan Morrow.

Photo

FounderUnconventional Software

Building software25 years

Emailbryan@paren.ai

Bryan Morrow is the founder. He has spent 25 years building software for companies large and small. He knows what a working system takes, and what a traditional custom project costs.

You work with him from the first conversation through later changes. He builds the system, and he stays on it.

Placeholder. A few kinds of companies you have actually built for.

Placeholder. Why you do this work now.

Customers

Customer quotes.

Process review

Tell us what needs to run better.

We read what you send and reply within one business day. If it looks like a fit, we prototype it for free. If it is not a fit, we say so.

Start a free process review